Oh My God What Happened and What Should I Do?

MRKT 3311 Digital Marketing

5 Interesting Points from “OMG What Happened…” E-book

The Digital Timeline

One of the most interesting facts presented in the book was the digital timeline.  From the year the internet was born in 1969 to when Pope Benedict XVI calls for the use of the internet to spread his beliefs in 2010, we as daily internet users can truly see how the internet has progressed.  Online communication has also evolved into a medium of its own.  No longer are corporations utilizing traditional marketing strategies independently, but also integrating new digital media into their marketing campaigns.  This new digital evolution has seen both consumers and corporations benefit from this shift.

Digital Consumption & New Media Phobia

Many of us spend more time surfing the web than watching T.V. Freedom and accessibility are what attracted users to the internet.  Consumers are no longer restricted to the information presented by marketers through traditional advertising. We have the freedom to access anything we are interested in and thus we are now targeted individually rather as a group/demographic. The author states that companies should not fear new media but to embrace it. The internet has become an extremely user-friendly environment and does not require users to possess specialized skills.  As generation Y continues to enter the workforce and become the primary consumer, corporations will have to continue to utilize new media to attract this demographic.

Netvibes.com

A very Interesting website mentioned in the book. Netvibes allows users to create a personalized dashboard to monitor all their favorite blogs, twitter, Facebook, Youtube, and many other webpages specific to your interest. It allows you to add widgets based on specific information or functionality that you would view on a daily basis.  Nice application to have on your smartphone or tablet.  I will have to spend some time playing with it on my iPad.

Interactivity Must Complement Digital Marketing

“These techniques are still very young, so right now, this intimate knowledge is recent. Although, think ten years in the future; then we have known you already for 10 or 15 years and have seen you growing up, changing and evolving – not only you, but also your entire social network.”

This excerpt is quite interesting. In a sense, we as consumers are willingly providing marketers with valuable information about ourselves. We are essentially making their job easier because they will be able to target our interests specifically.  But, even with this type of information, marketers have to find ways to attract us.  Online campaigns are becoming much more sophisticated and interactive in nature.  Banner ads are a thing of the past. The attention span of a digital consumer is increasingly harder to capture. This is where creativity and interactivity comes into play.

Listening to your Digital Customer

After attending the first two lectures in Mrkt 3211- Managing Communication Process, our professor made it very clear as to how important listening skills are for a company. Brands must understand and adapt to how digital media allows their consumers to speak loudly and publicly. Brands are being shaped by influences beyond the marketing department. Many variables now come in to existence online.  Viral campaigns can easily turn into public backlash, and a brand must learn to control and alleviate these problems online.  By creating brand specific portals online and listening to their customer, a brand can transform that listening into insight which will finally bridge the chasm between brand and customer.

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